Sephora faces backlash for giving workers a stale reward for hard work

Sephora is being put on blast by its employees and users on social media for giving its workers a “stale” reward for their hard work that resulted in the company making billions of dollars. The beauty retail company decided to celebrate reaching $10 billion in sales in 2023 by allegedley giving its employees a box of what appears to be sugar cookies, according to a recent Reddit post.

“20 cookies for an entire team. The audacity of this company,” wrote the redditor in their post.

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The cookies appear to be wrapped individually with stickers that say “We did it!” placed on top of them. In a card to employees placed inside the box of cookies, the company claims that it is “thrilled” that it reached $10 billion in sales, and claims that “multiple Sephora records were shattered,” and it couldn’t be reached without “the dedication and efforts of all employees.”

In a comment under the post, a redditor claims that the cookies were “stale.”

“ten BILLION…and they give us stale cookies,” wrote the user.

Sephora also warns employees in the card to not share any information that was provided in it “externally.” 

“The content of this card is confidential and should not be shared externally as it is a violation of our company policies,” read the card.

Many users on social media platform X also put Sephora under fire for its edible gift to employees saying that the company instead should have trickled down some of those earnings to its workers after they made the company billions of dollars in sales.

This is a slap in the face of all Sephora employees

— @desilady (@uzmab) January 26, 2024

If “we” did it, “we” should get equal share of the profits

— Artax, his neck muddy (@Dynystlunod) January 26, 2024

Pretty thin ass looking cookie too

— The Monocle Debacle (@NotADebacle) January 26, 2024

According to a recent estimate from Glassdoor, the pay range of a sales associate at Sephora in the United States is between $14 to $19 an hour, with an average median hourly wage of $16. 

LVMH  (LVMHF) – Get Free Report, which owns Sephora, recently reported in its fourth-quarter earnings for 2023 that Sephora had “exceptional performance.” It reported that its Selective Retailing business group, which includes Sephora, had an organic revenue growth of 25% in 2023 and profit from recurring operations increased by 76%.

Sephora brand cosmetics display at the redesigned Sephora store at 5 Times Square in New York City.

Fairchild Archive/Getty Images

LVMH also revealed in the report that it made €86.2 billion ($93.6 billion) in revenue for 2023, which is a 13% increase from what it made in 2022.

It is no surprise that Sephora has seen an increase in sales as it has recently been trending on TikTok for being popular amongst tweens who have been flooding its stores to purchase items such as high-end skincare and makeup products.

Sephora did not immediately respond to TheStreet’s request for comment.

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