The billionaire seems disappointed.
Maybe one of his most well-known changes (well, besides firing most of the staff and setting up customer service inquiries with an auto-responding poop emoji) was to Twitter Blue, a perk-rich subscription service introduced by the social media service in June 2021.
Musk decided to sweeten the deal on the subscription by making Twitter’s famous blue checkmark a part of it, taking it away from folks who have already had it for free for a decade or more.
This hasn’t gone over well, naturally — Twitter Blue was paid for by 0.2% of Twitter users as of January 2023.
Now fellow billionaire Mark Cuban has decided to challenge Musk about the service in a public space (Twitter, naturally), and what he has to say is quite interesting indeed.
In a tweet posted on March 30, Cuban asked Musk in a locked tweet that only he can reply to about why Twitter Blue wasn’t helping him to retain followers. According to Cuban, he’s losing between 500-1000 followers a day, and chose to pay for Blue thinking it might be of some help. The billionaire currently has 8.8 million followers on the platform.
Musk has not replied to Cuban’s tweet as of the time of this writing, although he’s sent out several tweets on his own account since Cuban’s tweet was posted. So either he didn’t notice Cuban tagged him, or he’s trying to figure out an answer for a very good question.
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