The fast-food giant has a classic take on cheeseburgers that McDonald’s and Wendy’s have no answer for.
Burger King has a more is more approach when it comes to innovation. The fast-food giant tries a lot of things and while many of them fail, a few become menu staples that the chain can use in a variety of ways.
That’s what Burger King has done with its “Melts,” a fast-food take on a classic patty melt where toasted bread replaces a classic bun and melted cheese gets used liberally. The chain debuted its own take on this diner staple last March when it added three variations of its Whopper Melt — the Whopper Melt, Spicy Whopper Melt, and Bacon Whopper Melt.
The Restaurant Brands International (QSR) – Get Free Report brand followed that up by adding a line of Breakfast Melts in May 2022. Those came with a choice of Sausage, Bacon, or Black Forest Ham, layered with two slices of American cheese and a fluffy folded egg on toasted round bread,
Now, the chain is bringing back a different take on the Melts by adding three new versions of the sandwich to its menu. And, it also has a brand-new take on one iof its most unique menu items.
Burger King Brings Back Melts
This time, Burger King won’t be leveraging the Whopper name when it rolls out its new Melts nationwide on March 6. The new Melts are closer to what you might get at a diner, albeit with some Burger King twists:
Classic Melt: Features two slices of toasted bread, layered with two flame-grilled Whopper Jr. patties, melty American cheese, caramelized onions, and Stacker Sauce. Spicy Melt: Features two slices of toasted bread, layered with two Whopper Jr. patties, topped with melty American cheese, jalapeños, caramelized onions, and a creamy, spicy sauce. Bacon Melt: Features two slices of toasted bread, layered with two Whopper® Jr. patties, melty American cheese, crispy bacon, caramelized onions, and Stacker Sauce.
These seem pretty similar to the Whopper Melts, albeit using different sauces and with slight changes to what’s included. Not using the Whopper name is an interesting choice at a time when that has been a difference maker as it’s one of the few things on the Burger King menu that really separates it from what McDonald’s (MCD) – Get Free Report and Wendy’s (WEN) – Get Free Report offer.
Wendy’s recently brought back its Bourbon Bacon Cheeseburger while McDonald’s surprisingly added a Triple Cheeseburger to its menu. Burger King and Wendy’s have been much more innovative in offering new, limited-time offers while McDonald’s has focused on digital promotions and celebrity meals.
Burger King Adds Spicy Chicken Fries
At the same time it brings Melts back to the menu, Burger King also will add a new variation on its Chicken Fries. A sort of fry-shaped chicken nugget/finger, Chicken Fries have become a Burger King signature item. Now, the chain is introducing a new spicy version.
“Seasoned to perfection with a blend of spices that are sure to pack a punch, Spicy Chicken Fries are the latest innovation for the product lineup following past iterations of the product, including Buffalo Chicken Fries, Pretzel Chicken Fries, Jalapeno Chicken Fries, and more,” the fast-food chain shared in a press release.
To celebrate these changes Burger King will also offer its “Royal Perks” loyalty program members a chance to enter a special “Royal Madness” sweepstakes. Beginning March 9, members can use the chain’s app or website to “win instant prizes worth more than $200K, a chance to win a grand prize, and access a special line-up of Melt meals.”