Ben & Jerry’s Under Fire For Bold Tweet Attacking 4th of July Traditions

While many businesses prefer to remain neutral on thorny topics such as politics, Unilever-owned  (UL) – Get Free Report ice cream brand Ben & Jerry’s has always opted to take a bold stand instead on many a liberal topic.

From its “Issues We Care About” section on its website to its stance on gun violence in America, the brand has been famously progressive for decades — but with its latest take, some think its gone too far.

READ MORE: Bud Light’s New Ad Campaign Is Off to a Rough Start

On July 4, the brand shared a graphic on its official Twitter that suggests the idea of returning the “stolen indigenous land” the United States was founded on.

While historically this is fact — from 1877 to 1934, Americans appropriated tens of millions of acres of Native American land — the reaction on social media was pretty sour.

The tweet has garnered 28.5 million views and more than 49,000 comments as of the time of this writing. Some were quick to challenge the ice cream company, telling them to give up their property or “shut up” and accusing them or “virtue signaling.”

Another compared the company to the recently controversial Bud Light.

And another vowed never to buy Ben & Jerry’s again, which surely will be absolutely crushing to a business that’s been going strong since 1978.

Action Alerts PLUS offers expert portfolio guidance to help you make informed investing decisions. Sign up now.

Related Posts