Aldi’s Just Went Viral For a Really Terrible Reason

How did this get approved?

Most people think of chocolate bunny eggs, candy, and wicker baskets when they think of Easter. 

But Aldi shoppers in the UK were reminded of something else last week when they went to the store to buy some holiday marshmallows. 

One social media user put it succinctly: “Sorry Aldi, but that ain’t a Bunny.”

The bunnies, which were reportedly going for £1.19 a bag, ruffled some feathers on social media as the post gathered likes and shares. 

Eventually the farce made it back to Aldi’s social media team, but the company couldn’t defend the product.

Aldi is a German grocery chain that is the fourth largest grocery chain in the UK with nearly 1,000 stores. It also has more than 2,280 locations in the U.S., and more than 10,000 stores across 20 countries globally. 

The store chain relies mostly on private label offerings, with 77.5% of sales coming from the company’s private labels, rather than national brands like Nabisco or Nestle. 

Aldi’s has been in hot water in the public eye before. In January 2020, the chain caught flak for promoting a challenge called the #AldiPoorestDayChallenge and asking U.K. fashion influencer Natalie Lee to feed her family of four on $32 a day.

Many low income followers found the campaign to be tone-deaf, saying, “I can’t believe this is real … how can you expect to understand our struggles after just 7 days?”

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